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Friday, February 13, 2015

Identity Design Brief: Spring Fling Evolution

From Spring Fling

Spring Fling is developing.
Spring Fling started as a visual art and craft open studios weekend in Dumfries and Galloway, Scotland, in 2003, and has grown to become a regular yearly event, involving over 100 artist, makers, exhibitions and add-on events. It attracts over 13,000 visitors to the region, and is estimated to generate about £1.4m for the economy. Spring Fling now also undertakes other events at intervals throughout the year, and is looking to create a new umbrella organisation to run and promote this expanded programme of activity.

Spring Fling (the event) will remain, but we are in the process of developing a new organisational structure. Spring Fling is currently exclusive and, as a membership organisation, open only to those who have been selected for the event. The selection process (for the event) will always remain in place, however we would like to be able to work more with all artists and makers who would like to work with us.

Project Information
Through this project we aim to create a world class visual art and craft development organisation which works with local, national and international partners in creating quality opportunities which encourage excellence and experimentation. We are currently developing the organisational structure, and are looking to engage a design agency to work on;

  • The development of a name for this new organisation

  • The development of a visual identity for this organisation, and production of identity guidelines and identity in standard formats.

  • An initial set of marketing materials with which to launch the organisation.

  • A website and CMS

This work will take place in parallel with the organisational development work. This work is being undertaken by the Spring Fling management and board, in consultation with its members, and with input from Collaborate Consulting Ltd.

Project Requirements
Companies invited to interview will be issued with a further briefing document articulating the aims and ethos of the new organisation, and provided with additional technical information regarding website requirements.

Project Timescale
Deadline for expressions of interest: 20 Feb 5pm
Interviews: week beginning 2 March
Project Deadline: early June 2015
Launch: 30.06.15

Project Budget
As part of the interview process we’d be happy to discuss the budget breakdown in greater detail, but for indicative purposes, the project will be undertaken with a total design fee of £8,000 – £10,000 (inclusive of VAT).

Tender Process:
Stage 1: Expression of interest
Please send your credential documents (PDF / max 20 pages) to along with a covering letter (1 side of a4 max) briefly articulating;

  • your interest and experience in this area
  • why you want to work on the Spring Fling Evolution project

Stage 2: Interview
A shortlist of 3 companies will be invited to prepare a short presentation and meet with the Spring Fling Evolution team. From this process a company will be chosen to undertake the commission. The interview panel will comprise of members of the Spring Fling management and board, and an external advisor.

Expressions of interest should be sent in digital format (PDF) to marked “SF Evolution Design”.

At this expression of interest stage we unfortunately can’t enter in to any correspondence about this project, due to time constraints.

For full details head to the Spring Fling website here

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