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Thursday, April 25, 2013

Spring Fling goes grasshopper mad - and collects artist's videos

Spring Fling has refreshed its phone app with grasshopper graphics to help visitors navigate the dozens of venues in this year’s visual art and craft open studios event.

The event website has also been upgraded to allow artists and makers to include short videos about themselves and their work.
Each year the event, which takes place across Dumfries and Galloway from May 25 to 27, updates its branding with specially commissioned artwork that is used throughout its marketing and promotional materials from posters and brochures to web and app graphics.
This year artist Jonathan Woodward came up with the grasshopper theme, which was incorporated into the app by Andrew Nesbitt of Deko in Edinburgh.
Leah Black, Spring Fling manager, said: “The grasshoppers are a great idea – they really seem like heralds of warm weather and sunny days.
“This year will be the biggest ever Spring Fling, with 93 artists and makers taking part, so we are providing visitors with suggested routes to follow. So the idea is that there are seven grasshoppers, in seven colours for each of the seven routes.”
The app, which was first introduced in 2012, also allows users to make up their own routes based on geography or on the type of art and craft they most want to see. It also acts like an online version of the brochure, but with the advantage that it provides them with a high quality digital map.
The 2013 version incorporates animation for the first time, with the grasshoppers jumping and stalks of grass blowing gently in the breeze.
So far around ten artists, such as photographer Roger Lever and painter Heather Blanchard, have uploaded videos and it’s hoped that it will become an increasingly important feature of the website.
Leah said: “We want to give artists the chance to have really engaging personal pages which will let people read about them, see stills of their work and watch them on video.
“One of the major attractions of Spring Fling is finding out more about art and artists, so we hope that the website will become increasingly important in attracting visitors to come and meet the artists and see their studios.”

The website developments and phone app have both been funded by LEADER. The phone app is free to download. The iPhone version is now in the App Store and the Android one is in Google Play.

See some arty videos...
for a little sneak peak into some of this year's Spring Fling artists' studios - we have included links for a few on our page:

Colin Blanchard demonstrates his screen printing process..

Michael Clark's painting techniques...

Amy Winstanley's Studio at WASPS in Kirkcudbright...

If that has whet your appetite, then head to the spring fling website where videos of other artists are available embedded in their artists pages

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